Jul 2011 | Amsterdam Arena | ID&T
For over 15 years, event organizer ID-T, founded in Amsterdam, has been organizing its world-famous Sensation shows around the globe. Every year the creative team of Sensation comes up with a mesmerizing new show concept. The Amsterdam ArenA has always been the location for the premier of the world tour, which contained over 100 shows.
Backbone has had a long-lasting relationship with Sensation over the last decade. From the moment the creative team starts working on the new concept, we are a proud partner and involved in translating the impressive show concepts into reality. The process from sketching and creating to the premier show takes 12 months. After the first show, the crew safely packed all the elements, and the world tour started.
Backbone takes care of the show’s complete production, including site production and touring production. For the Source of Light show, the goal was to create a center object full of creative lighting. With acts playing in the middle of this center object on a moving platform at 8 meters high. The crowd needed to be able to dance “on stage,” acts required to fly above the stage where the crowd was dancing. Next to that, the story of the Source of Light was told by mapped huge inflatable faces. They were moving through the stadium on giant monorail systems.
This project was the most ambitious project we have ever worked on regarding technical complexity. Bringing together many technical disciplines on such a small surface was challenging. Together with a great team of experts, Backbone was able to design and produce the show within budgets and timing deadlines.