Jul 2022 | ID&T

About Sensation

What began in the year 2000 as a one-off event in the Amsterdam ArenA (nowadays Johan Cruijff ArenA), blossomed into an international phenomenon. Sensation has toured through more than 35 countries and welcomed millions of visitors worldwide. The event is well known for its iconic all-white dress code and its yearly renewed themes. The concept has won awards for ‘Best Event of the Year’ in countries such as the Netherlands, Germany, Australia, Brazil, and Denmark. Sensation is all about the experience. With spectacular show elements, entertainment acts, a star-studded lineup of the most talented international DJs, and massive Production. Upon announcing a hiatus for five years, Sensation was back on the 2nd of July – hosting around 40,000 attendees. 

Role of Backbone

Backbone was responsible for the 2D and 3D drawings, and the entire production management including the technical- and overlay production. Amongst other things, the team handled the house rigging, show rigging, lights, video, motion, construction, general infrastructure, venue fencing and decor. Besides Backbone took care for the implementation of 1700 square meters of LED screens.

During the final load-out day of Sensation, the load-in of the Rolling Stones concert took place. The team collaborated with Mojo in coordinating what materials were needed and could stay for the gig.

Official event photo credits: Sensation | ID&T