Sep 2017 | Kromhouthal Amsterdam | WELLA
Wella is a major German hair care company headquartered in Darmstadt, Germany. It specializes in hair care, styling and colorants sold to individuals as well as hairdressers.
The 3,500m2 sized Kromhouthal Amsterdam at the IJ river in Amsterdam, served as a unique location for the Wella Trend Vision Award this past Sunday. Every year Wella Professionals organizes this competition for talented hairstylists in which they can showcase their skills and bring their visions to life. The Backbone International team facilitated the technical production by building a 60m catwalk show with motion controlled LED screens and don’t forget there were more than 90 models, 70 hairstylists, 10 makeup artists, and 8 stylists for this production.
Official event photo credit: Kieran Harnett