UEFA Champions Festival - Backbone International

Event Information:

The UEFA Champions Festival is an annual event taking place in the UEFA Champions League final host city in the days surrounding the game and it is free to attend. The UEFA Champions Festival will be located in the magnificent setting of Kiev city centre. This year’s edition promises more entertainment, music and football activities from UEFA and its partners than ever before. It will give visitors the chance to enjoy a real UEFA Champions League experience in one of the most passionately developing sporting cities in the world.

Role Backbone:

Backbone International executed the overlay management and technical production for the UEFA Champion’s League Festival at Khreshchatyk Street in Kyiv. Over the course of three weeks, the main shopping street in Kyiv was closed for the build up of a main-stage, food and beverage outlets, partner and sponsorship stands, and a soccer pitch with grandstands. Highlight: Hardwell performing on the main-stage.

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