Sensation Dubai Celebrate Life - Backbone International

About Sensation Dubai Celebrate Life

In 2017, Sensation Dubai Celebrate Life took place. What began eighteen years ago as a one-off in the Amsterdam ArenA is now a worldwide phenomenon that takes place in stadiums and arenas worldwide.

Sensation creates a new show every year to dazzle the senses. Committed to innovation and excellence, Sensation has earned the distinction of being the World’s Leading Dance Event. It creates an atmosphere of togetherness at even the most mammoth venues. The crowd is immersed in a tidal wave of unity and euphoria, with everyone dressed in white.

Role of Backbone

Envie Events and Sensation commissioned Backbone International to help with the technical and local production. Sensation Dubai was held at the Meydan Race Course, a unique location with specific procedures. Facilitating the production on a race course meant abiding by the working hours permitted. We assisted our clients in contracting local Dubai companies, which revealed a synergy between local and international crew. We executed a brand new set-up of the existing Sensation concept “Celebrate Life” for 7,000 audience members!

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