Sensation Dubai “Celebrate Life”

Event Information:

What began eighteen years ago as a one-off in the Amsterdam ArenA, is now a worldwide phenomenon that takes place in stadiums and arenas around the globe.

Sensation creates a new show every year to dazzle the senses. Committed to innovation and excellence, Sensation has earned the distinction of being The World’s Leading Dance Event. It succeeds in creating an atmosphere of togetherness at even the most mammoth venues. With everyone dressed in white, the crowd is immersed in a tidal wave of unity and euphoria.

Role Backbone:

Backbone International was commissioned by Envie Events and Sensation to help with the technical and local production of Sensation. Sensation Dubai was held at the Meydan Race Course, which is a very unique location with specific procedures. Facilitating the production on a race course meant abiding by the working hours permitted. We assisted our clients in contracting local Dubai companies, which revealed a synergy between local and international crew. We executed a brand new set-up of the existing Sensation concept “Celebrate Life” for 7,000 audience members!