Aug 2023 | Detroit, Michigan, USA | Red Bull
Red Bull Unlocked Detroit occurred on a vibrant August 11th evening at the Russell Industrial Center in Detroit. This one-night-only event brought together Detroit’s top nightlife destinations under one roof. It was transforming the venue into a captivating space of entertainment, connection, and unexpected wowness.
Guests could literally bar hop from one space to another, finding it all under one roof. The partners in this event were Mutiny Bar, Second Best, Deluxx Fluxx, The Old Miami, Apt Disco, Paxahau, HareCutz, and Ladies of Ink Tattoo, which were built to resemble their physical space in the city. On top of that, exciting artists (such as One Up Duo, Chase B, Andre Power, and The Knocks) were programmed in the rooms and at the main Hub Stage.
Backbone played an integral central part for this event. Leading the production management, creative, technical, scenic fabrication, stage production, and stage management.