Hunkemöller Fashion Show

Mar 2024 | Gashouder, Amsterdam, The Netherlands | The-X

About Hunkemöller Fashion Show

On Tuesday, March 5th, Hunkemöller, the well-known lingerie brand, organized a fashion show in the iconic Gashouder, where empowerment, individuality, and boundary-pushing style took center stage. With the tagline ‘Sheroism,’ the catwalk unfolded as a celebration of the Hunkemöller movement honoring female empowerment. With style icons such as Dutch model and entrepreneur Vivian Hoorn, alongside international personalities, the show highlighted the brand’s latest collection and talked about empowerment with Loiza Lamers, among others.

Role of Backbone

Our Backbone team ensured that Gashouder’s ambiance embodies the essence of Hunkemöller, transforming the entrance and afterparty areas. We also took charge of the technical production, overlay management, and technical design.

Photography event courtesy: Bart Heemskerk | Ben Houdijk

Hunkemöller Fashion Show Hunkemöller Fashion Show