Holland Heineken House

Feb 2014 | Sochi Winter Olympic Games 2014 | Tribe Company

About Holland Heineken House 

The Holland Heineken House is a temporary meeting place for the Olympic athletes from the Netherlands at the Olympic Games. In 1992, the HHH first appeared in Barcelona and was once again hosted in the following Olympic Summer Games and Winter Games. In 2014, the Holland Heineken House was on the edge of Sochi’s Olympic Park.

The HHH was set up to give Dutch athletes a seat at the Olympic Games and to make connections with other Dutch attendees during the major sporting event. It was also built into a meeting place with supporters, fans, businesses, and the media.

Role of Backbone

In 2014, Backbone International produced a production manager for the Medal Ceremony Hall at the HHH during the Winter Olympic Games in Sochi, Russia. Tribe Company produced the MCH, which was commissioned by Heineken. This included the entertainment program, all donors in the MCH, the show, and the creative look, feel, and content.

A production manager of Backbone, together with the team of Tribe, translated the whole creative process into a reality. During the five weeks Backbone was present, the production manager was physically present during construction to guide the production process. The show-flow, program, and all awards were conducted in tight jobs during the actual event.

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