Heineken Global Innovation Forum

Dec 2014 | Amsterdam | Heineken Global Innovation

About Heineken Global Innovation Forum

The Heineken Global Innovation Forum was held at the end of 2014. Heineken is a Dutch brewing company with over 165 breweries in over 70 countries. It produces 250 international, regional, local, and specialty beers and ciders. Heineken Innovators Brewhouse is a connected innovation space open to entrepreneurs, inventors, universities, suppliers, and great beer minds. It aims to shape the future of beer and cider through invention collectively and shared development.

Role of Backbone

Heineken Innovation organised a general session for all global innovation managers to present the future introductions and innovations of Heineken and inform them about the strategy of these new or renewed products. The manner of presenting in the past hindered the future of Heineken’s changes. For this, we planned a 240-degree projection with a presentation screen in the center. The round projection supported the key message of the current presentation with specially developed images.

Twelve projection projectors, custom projection screens, custom animated visuals, video controls, high-end audio systems and light show, eight break-out rooms with AV facilities, signage, and short preparation time. Also, the load-in period was very short, but the Heineken team praised the production of the highest level of led.

Heineken Global Innovation ForumHeineken Global Innovation ForumHeineken Global Innovation Forum