Hard Summer

About the event:

Hard Summer Music Festival returned to the NOS Event Center in San Bernardino this year and even added an extra day to their schedule. From July 29 – 31, the event featured more than 100 artists that ranged from hip-hop, house, and the techno music scene, including headline acts such as Lil Uzi Vert, Megan Thee Stallion, and Porter Robinson, to name just a few.

Role of Backbone:

Backbone was tasked with the exterior and shuttle operations of the event. The exterior operations included all assets of the surrounding areas where the main goal was to ensure pedestrian and vehicular safety. We made sure over 100 light towers were installed to light up specific zones and the parking lots, plus portable toilets were placed at the key pedestrian flow areas. The team also created temporary traffic structures to facilitate road closures, and managed the pedestrian incoming and outgoing traffic on show days among many other things.

Additionally, Backbone was in charge of running the Hard Summer shuttle program that had more than 15,000 riders. A system was set up to get the guests to and from the event safely with shuttle buses, and services such as Ubers, Lyfts, and taxis all while making sure that they had had a safe place to wait for their rides, including wifi and charging banks.

Official event photo credits: Hard Summer | Insomniac Events