NYNJ 26 FIFA Fan Festival - Backbone International

About NYNJ 26 FIFA Fan Festival

During the 2026 FIFA World Cup™, the NYNJ 26 FIFA Fan Festival took place. From June 11th through June 27th, the iconic USTA Billie Jean King National Tennis Center turned into a vibrant global hub for football fans.

Attendees gathered to watch live World Cup matches, enjoy dynamic event programming, listen to live music, and engage with interactive brand activations from premier global partners, including Coca-Cola, Hyundai, Michelob Ultra, Airbnb, and DoorDash. The festival successfully showcased the unmatched energy, diversity, and hospitality of the NYNJ region, cementing its reputation as a premier destination for world-class tourism, sports, and entertainment.

Role of Backbone

Backbone served as the primary liaison between sponsors, the FIFA Host Committee, and the event production team. Working closely with all stakeholders, we managed every detail to ensure that all sponsor activations were executed seamlessly and met the highest event standards.

Photography courtesy of FIFA.

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