We Are Connected

Nov 2016 | Myanmar | ALDA Events & Zeekwat Collective

About We Are Connected

ALDA and Zeekwat joined forces to organize a new festival in Myanmar: We Are Connected. This partnership was founded to help local organizers respond to the demand for new Asian festivals. We Are Connected took place in Myanmar on November 23, 2016. The festival’s name represents the country’s fast development to digital platforms. The concept behind We Are Connected is all about a movement for the youth of Myanmar to become connected to the rest of the world through music.

We Are Connected hosted headliner Armin van Buuren’s very first debut in Myanmar, and on that Wednesday, electronic dance music lovers came out to like, share, and connect over a fantastic array of music.

Role of Backbone

Myanmar is a relatively new player in the Asian festival market. Since 2016, the market has been propelled open. The first major electronic dance music festivals are, therefore, a staple in the industry’s beginning steps. Technical production is still in its infancy, and for this reason, Backbone was asked by the promoters to accompany the first edition of We Are Connected in 2016.

Translating creative designs into technical possibilities was a challenge. Especially the processing of decor in the stage designs. This is a new phenomenon due to the fact that the market was tiny. This means that the supply of materials and suppliers is also reaching restrictions regarding creativity. Working within the limits, with the help of local promoters and suppliers, the Backbone team managed to work out an unparalleled design into a beautiful stage.

The venue is One Entertainment Park. It is a brand-new venue, and the first event there was We Are Connected. There was a close collaboration between the venue and production team due to the necessary deadlines for the production period.


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