Oct 2021 | Amsterdam | Events Industry
The Tree of Hope was a 30m high symbol of hope for the whole event industry. The unsung heroes of the Dutch festival industry created it. Makers, inventors, crew, and creatives, generally behind the scenes, spent four months designing and building this unique project. Not only to be able to do what they do best but also to bring hope and inspiration to anyone who has had a difficult time in the past year. Each bird-of-paradise in the tree represents a different organization or maker, flying around the festival industry. Because together they represent the event industry in which the Netherlands plays the Champions League globally.
After a year of uncertainty and staying indoors, a temporary beacon of hope grew and flourished at District West in Amsterdam. An eye-catching temporary monument, a co-creation between VVEM & WINK, District West, Brok Décor International, SOLID, De Loods, ID&T, Q-dance, and many others.
So, the outer shape of the tree was a 5,000m particular scaffold layer. The primary building material for all events and festivals. The creators knotted 15,000 kg of hands of willow twigs around a specially welded steel frame. There were 120 birds of paradise printed on and sawn from FSC / PEFC-certified wood. The tree stood on a base of 60,000 kg of concrete and was lit with 200 lamps.
Backbone was responsible for the technical production, which took months of preparation. A nice element is that the team ensured all materials used were reusable.