Skol Summer On

Feb 2015 | Brazilian Coast Line | Ambev

About Skol Summer On

The SKOL mini-festival, Skol Summer On, took off in December 2014 from the beach of Natal. From there, the Brazilian beer brand’s brand event moved south to Porto Alegre. With four stops in between at all the major resorts in Brazil. An event was produced at every location, consisting of a significant stage in the style of SKOL and with every ingredient one expects to find at an EDM festival. Each location was complemented by its musical line-up of international stature.

Role of Backbone

For this event, Backbone was the glue between local production, international creative parties, artists, and clients nationally and internationally. Backbone was responsible for the complex logistics that came with this event. A team of Backbone specialists was on the road for six consecutive weeks to deliver the same quality repeatedly, cooperating with various local suppliers and stakeholders. Backbone took responsibility for the overall technical planning and provided the common thread for logistics. Our profound knowledge of EDM events distinguishes Backbone from what we used during this tour.

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