Mar 2017 | Texas | New Dutch Wave
South by South West (SXSW) held in Austin, Texas, is a massive city-wide event that offers interactive experiences and exhibits for music, film, technology and multi-media. Once a year, the city of Austin is saturated with carefully curated workshops, conferences, trade shows, discussions, and live music.
As the first SXSW for Backbone, it was an exciting opportunity to be a co-sponsor of two patron-facing venues with the Dutch Impact Party Group. Two hot Austin clubs, Swan Dive and Barbarella, were transformed into the New Dutch Wave House. Each venue hosted Holland’s rising technology leaders, design innovators and of course, the hottest music talent.
While overcoming tricky location elements, Backbone assisted with the production coordination of all elements in each house. For 5 days, Backbone was onsite to help manage a highly successful first edition of the New Dutch Wave House at SXSW.