Dec 2012 |
“Every year we organize the Global Innovation Forum with presentations on a screen but this year we want it to be different. Can you help us?” We received this question from Heineken in October. During a brainstorm session with the Innovation team we came up with the plan to make a journey towards the future.
We chose the Zuiveringshal in Amsterdam as location. On this site we created a large presentation area made with screens all around. Two breakout rooms styled in the theme of the relevant presentation, an Innovation room and a catering area with bars of all different Heineken Brands.
December 4th was d-day. 150 international guests were picked up at the hotel and greeted at the location with a lunch buffet. After an afternoon of inspiring presentations it was time for a walking dinner adapted to the countries in which Heineken is currently working on special drinks. Eno-C and SaxyS provided musical support.
For this amazing B2B event, we took on the entire organization and production. Together with the Innovation team from Heineken we proudly look back on this beautiful production.