Heineken Formula 1 - Backbone International

About Heineken Formula 1

Enjoying a cold Heineken beer during a Formula 1 Race is most welcome, considering the speed and tension of this sport. That’s why Heineken offers F1 fans a pleasant and relaxing place to unwind at various Heineken Grand Prix, asking Oil to design and build it worldwide and Backbone International to assemble it.
Magic words: modular, flexible, premium, well-organized. Cheers! And please mind: When You Drive, Never Drink.

Role of Backbone

Our core team, supported by our international network of technical partners, designed and handled every technical aspect of the event. We handled local subcontractors and the local network in Spain, Singapore, Mexico, and the United Kingdom. We manage two identical sets that travel the F1 world with the Dutch Heineken crew flying in to ensure the experience is of the highest quality. The setup features a bar, DJ booth, photo stand, lounge seating, tables and chairs, USB connections to charge your phone, and Heineken-branded accessories. The entire setup travels in a 2 x 40ft. sea freight container delivered to any of the Formula 1 locations around the globe.

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