Heineken Formula 1 - Backbone International

Event Information:

To enjoy a cold beer during a Formula 1 Race is most welcome, considering the speed and tension of this sport. That’s why Heineken offers the F1 fans a nice and relaxing place to unwind at various Heineken Grand Prix, asking oil to design and build it worldwide and Backbone International to assemble it.
Magic words: modular, flexible, premium, well-organized. Cheers! And please mind: When You Drive, Never Drink.

Role Backbone:

Our core-team, supported by our international network of technical partners, designed and handled every technical aspect of the event. We handled local subcontractors and the local network in Spain, Singapore, Mexico, and the United Kingdom. We manage two identical sets, that travel the world with the F1 and the Dutch Heineken crew is flying in to ensure the experience is of the highest quality. The set up features a bar, DJ-booth, photo stand, lounge seating, tables and chairs, USB connections to charger your phone, and Heineken branded accessories. The entire set up travels in 2 x 40ft. sea freight container delivered to any of the Formula 1 locations around the globe.

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.