Heineken Commerce Week

Event Information:

Heineken Commerce Week is about global senior commerce management. Eight events, three days and 1500 International guests. The event is about strategy, innovations and new developments. A packed program: plenary sessions, custom designed experiences, awards, lunches, dinners, opening shows, online video reports and a closing summer party. Attendants go back to their OPCO informed and motivated to share and inspire.

Role Backbone:

In Taets, an old Ammunition factory in Zaandam, Heineken Commerce Week took place for 600 people. There was a plenary session stage, a marketplace with a large variety of drinks from the different Heineken brands, a food court, and a livestream studio in the center. Challenge: Loading in a high-end production in just a few short days before starting the rehearsals for the plenary sessions.