Oct 2018 | China | Wink

About BudX

Budweiser embraces the progressive EDM culture of Chinese festivals by elevating a festival pavilion to a moment of art. The BudX Music Cube is a canvas at the festival’s heart for visuals and motion graphics that pulse to the beat of the main stage like a 360° equalizer. Multiple experiences and activations fuel electronic music. The theme for this event is: EDM is life.

Role of Backbone

Backbone International assisted client Wink with this event which was held in Xiamen, China. Backbone was involved with consulting in the pre-production and technical execution of the project.

Event photography credits: WINK