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Event information
On Saturday July 5th, the Amsterdam ArenA experienced the world premiere of Sensation’s Welcome to the Pleasure Dome. This year, the theme of The World’s Leading Dance Event was dedicated to the ultimate playground for adults. What followed was a tantalizing show, submerging visitors in a merry-go-round for the senses.

ID&Ts Sensation is world famous for its innovative designs and state-of-the-art technologies. Almost every new show of The World’s Leading Dance Event requires an investment in tailor-made technological solutions. Sensation’s Welcome to the Pleasure Dome is based on a centre stage that hosts 80% of the show’s elements. With a revolving DJ booth, a rotating crown with 8 computer-controlled hoists and 8 movable arches with computer-controlled winches, this show was something that had never been done before.

Role Backbone
Sensation asked Backbone to translate the creative concept into an executable technical plan. During that project, Backbone also kept an eye on the financial aspect and managed the production budget. More than 8 months before the event, Backbone joined the project group to test the creative plan for achievability. After a number of small adjustments to the original plan, Backbone started further working out the technical plan and therefore began searching for reliable partners in order to further work out this monstrous construction project. From that time, Backbone has continuously engaged with the creative team but also with ID&T management in order to achieve optimal use of the available resources. Through streamlined project planning, the management of the production budget, and guiding the production team, Backbone achieved a monstrous construction and production project within the established parameters that is today called “The Beast” by insiders. Since then, this show has visited Hyderabad, Moscow and Dubai. Who knows where “The Beast” will make its next visit…

Project Name: Sensation Welcome to the Pleasure Dome

Event Date: Jul 2014

Event Location: Amsterdam Arena

Organiser: ID-T

Sensation Welcome to the Pleasure Dome
Sensation Welcome to the Pleasure Dome
Sensation Welcome to the Pleasure Dome
Sensation Welcome to the Pleasure Dome
Sensation Welcome to the Pleasure Dome
Sensation Welcome to the Pleasure Dome

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