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Event Information:

In October 2018, came the biggest addition to the Candy Crush franchise yet. Already on Apple, Android and Windows devices, the new Candy Crush Friends Saga adds an additional layer of strategic thinking to the Candy Kingdom, as players are introduced to a vibrant, innovative, 3D world, where they will encounter a surprising gameplay experience with a range of impressive new features and exciting game modes.

Candy Crush Friends Saga launched at an epic, world record-breaking event in New York City where lucky selected attendees were among the first to play the new Candy Crush Friends Saga, putting their skills to the test in front of a huge crowd, at the biggest live gameplay experience ever.

Role Backbone:

We assisted clients Ulla WInkler and Unit9 Films with the technical production, overlay management and technical design for the Candy Crush Friends Promo, celebrated at Brookfield Place in New York City.

We had to manage space insurance needs and safety precautions, as well as coordinating with building engineers but in the end, it was a great experience being able to set a world record for largest surface for a video game to be played on.

Project Name: Candy Crush Friends Saga

Event Date: Oct 2018

Event Location: New York

Organiser: Ulla WInkler and Unit9 Films

Candy Crush Friends Saga
Candy Crush Friends Saga
Candy Crush Friends Saga
Candy Crush Friends Saga
Candy Crush Friends Saga

Copyright Backbone International