Wella Trend vision awards

Oct 2010 |

Wella Professional, Procter & Gamble the Netherlands, asked us to produce the annual Trend Vision Awards. 850 guests saw an impressive catwalk show with over 90 models in an innovative and unique decor. The location was the NDSM Wharf in Amsterdam. The area was decorated however maintaining the characteristic sleek and industrial elements. The sleek design of Wella Professional and the “coarse” appearance of the NDSM Werf made for an impressive combination. 55 participants from across the country participated in the ‘battle’ to conquer a place in the International Trend Vision Final in New York. The evening, with a full program, was presented by none other than Do. Led by the seasoned battle coaches Kimm Koffijberg, Jeffrey Janssen and Mandy Berger all participants had been prepared for the exciting national finals in the months prior to the event. International top hairstylist Dimitry Vinokurov was present for an amazing performance.

For this production, we were responsible for the entire event.

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