Camel 100 year Anniversary

Nov 2013 |

On November 10th 2013 the industrial venue De Fabrique was accommodated with all kinds of activities such as green screens, smoke screens, theatre chairs and popcorn to celebrate 100 years of Camel in the Netherlands. Camel invited their tabacco retailers to enjoy this momentous event with them. Around 900 guests witnessed the presentation to summarize the history of Camel leading up to the presentation of the latest Camel products. In the food court guests could enjoy the different kinds of food selected and prepared especially for this event. The Camel Collective band, assembled especially for this event, entertained the guests with sounds from the last 100 years while they could enjoy their drinks. DVP eventmarketing was responsible for the total concept and creativity.

Backbone International organized and produced this event.

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