An estimated 18,000 Verstappen fans travelled to Austria, and around 5,000 of them stayed at his ‘Village’ over the July 1st weekend. The enormous campsite is a stone’s throw away of the Spielberg track and is situated on farm grounds, which during the rest of the year are home of a flock of sheep. The Max Verstappen Village offers a wide variety of accommodation types, from small tents to luxury hotel rooms. The whole fan area has been brought over from the Netherlands.
Backbone International executed the technical designs and technical production for the Max Verstappen Village at F1 in Austria. We also assisted client, New Nomads with the overlay management. The camping grounds were open from the June 27th until July 2nd with the race taking place on July 1st.
Project Name: Max Verstappen Village
Event Date: Jul 2018
Event Location: Austria
Organiser: New Nomads